UX & UI Designer Portfolio

The Modular Mindset: Designing Brand-Agnostic UI Components

A focus on core components including buttons, forms, and UI elements were designed for consistency, accessibility, and brand expression, using token-based theming to reflect each brand’s unique personality.

Scaling with Purpose: Building a Multi-Brand Design System for Growth

A unified design system built to flex across brands and teams. Guided and built by UX for engineering, brand ecommerce leaders, and brand design tools to collaborate efficiently, ship faster, and maintain inclusive design standards and UI consistency at scale.

Clarifying Legacy: Enhancing Product Continuity

Altra Running customers were often confused by older models that seemed discontinued, despite newer versions being available. This impacted trust and conversions. I set out to design a seamless PDP experience that clarified product lineage and availability.

Optimizing First Impressions: Smartwool Homepage UX Overhaul

A strategic homepage redesign to resolve usability issues, enhance brand perception, and increase conversions through data-driven UX and visual design best practices.

Product Education: UX Insights Meets Visual Storytelling

A UX and visual design initiative demystifying sock cushioning for Smartwool customers. Tackeling user confusion and internal content strategy challenges, whether users arrive via marketing or explore deeper from product pages.

From Chaos to Components: A Design System Story

After a brand site was delivered by an external agency, UX was brought in to create branded systems to help solution for usability issues and align engineering. This resulted with three systems tailored to each individual brand ensuring consistency, speed, and future growth.

Portfolio